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1. Introduction

Curvmart ("we," "our," "us") is committed to protecting the privacy of all users of our multi-vendor marketplace platform (the "Platform"). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our services.

Curvmart serves as a marketplace that connects buyers with multiple independent sellers ("Sellers"). This policy applies to all visitors, users, buyers, and sellers using our services. By using the Platform, you agree to the practices described in this Privacy Policy. Your privacy rights are important, and we encourage you to read this policy carefully to understand how we handle your information.


2. Information We Collect

2.1 Types of Data Collected

Curvmart collects both personal and non-personal information. Below is a detailed description of the types of data we collect:

2.1.1 Personal Information

Personal information refers to any information that identifies or can be used to identify you directly or indirectly. This may include, but is not limited to:

  • Identification Information: Full name, address, phone number, and email.
  • Account Information: Username, password, and other account credentials.
  • Transaction Data: Purchase history, shipping information, and payment details.
  • Communication Data: Correspondence with us or with Sellers via our platform.

2.1.2 Sensitive Personal Information

While Curvmart does not generally collect sensitive personal information such as health records, racial or ethnic data, or religious beliefs, certain payment processors integrated into our system may collect financial details that could be deemed sensitive.

2.1.3 Non-Personal Information

Non-personal information includes data that cannot directly identify an individual. Examples include:

  • Technical Data: Browser type, device information, and IP address.
  • Usage Data: Pages visited, time spent on pages, and actions taken on the Platform.
  • Aggregated Data: Statistical data we collect that does not reveal your identity.

2.2 Methods of Collection

We collect personal information from you through various means, including but not limited to:

  • Direct interactions: When you register, place orders, communicate with us, or provide feedback.
  • Automated technologies: As you interact with our Platform, technical data may be collected automatically via cookies, server logs, and other similar technologies.
  • Third-Party Sources: We may also receive your information from third parties, such as social media platforms or other service providers that you choose to link with our Platform.

2.3 Purpose of Collection

The collection of personal information enables Curvmart to provide better services. Specific purposes include:

  • Enabling you to register an account and use the Platform.
  • Processing and fulfilling orders.
  • Facilitating communication between buyers and sellers.
  • Improving the functionality and user experience of the Platform.
  • Sending marketing communications, with your consent.
  • Monitoring for fraud, security breaches, or other harmful activities.

3. Use of Your Information

3.1 Legal Basis for Processing Personal Information

We process personal information based on the following legal grounds:

  • Contractual Necessity: We collect and process personal data to fulfill our obligations to you as part of our contract, such as processing payments and shipping products.
  • Legitimate Interests: We process data for our legitimate business interests, including fraud prevention, improving our Platform, and direct marketing.
  • Consent: Where applicable, we process personal information based on your consent. For example, when subscribing to newsletters or enabling cookies.
  • Legal Compliance: We may process your personal data to comply with laws and regulations, including tax and financial reporting obligations.

3.2 How We Use Non-Personal Data

Non-personal information is primarily used for analytical purposes, including:

  • Analyzing usage patterns to improve Platform performance.
  • Aggregating statistical data to understand market trends.
  • Enhancing the overall experience by improving functionality based on collective usage.

3.3 Automated Decision-Making

Curvmart may utilize automated decision-making tools for purposes like detecting fraudulent activities or assessing the risk associated with certain transactions. If automated decision-making significantly affects your rights, we ensure you have the right to request human intervention or challenge the decision.

3.4 Profiling and Analytics

We use data profiling to analyze user behavior and preferences, helping us provide more personalized services. This may include tailored product recommendations, advertisements, or targeted communications. Our profiling practices are based on non-sensitive information, and we do not use profiling to make decisions that carry legal or similarly significant effects without explicit user consent.


4. Sharing and Disclosure of Your Information

Curvmart does not sell personal information to third parties. However, we may share your data with certain parties as described below:

4.1 Vendors and Sellers

In the context of order fulfillment, we share relevant personal information (e.g., shipping address, contact information) with Sellers to facilitate the transaction. Sellers are bound by confidentiality agreements and must comply with applicable data protection laws.

4.2 Service Providers

We employ third-party companies and individuals to provide services such as payment processing, data hosting, and customer support. These service providers have access to personal information only to perform their tasks and are obligated not to disclose or use it for any other purpose.

4.3 Third-Party Advertising

Curvmart partners with third-party advertisers and ad networks that may collect non-personal information through cookies and similar technologies. This data is used to serve personalized advertisements based on user behavior on our Platform and across the web.

4.4 Legal Requirements

We may disclose personal information to law enforcement agencies, regulators, or other governmental bodies when:

  • We are legally required to do so.
  • It is necessary to protect the safety and security of users.
  • It is required to investigate or prevent fraud or other unlawful activity.

5. Data Retention and Deletion Policies

5.1 Retention Period

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Specific retention periods may vary depending on the type of data and the legal requirements associated with it. For example, transaction records may be retained for longer periods to comply with financial and tax regulations.

5.2 Disposal of Data

Once the retention period expires, personal data is either securely deleted or anonymized. Secure deletion methods include encryption and overwriting technologies to ensure that the information cannot be recovered or reconstructed.


6. Your Rights Under Privacy Laws

Curvmart is committed to providing users with control over their personal information. Depending on your location, you may have the following rights under applicable privacy laws:

6.1 Right to Access

You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used, machine-readable format.

6.2 Right to Rectification

If any of your personal information is inaccurate or incomplete, you have the right to request corrections or updates. We will take reasonable steps to ensure that inaccurate information is rectified promptly.

6.3 Right to Erasure

You may request the deletion of your personal information under certain circumstances. However, we may retain certain data if necessary for legal, regulatory, or legitimate business purposes.

6.4 Right to Object

You have the right to object to the processing of your personal data in certain situations, including:

  • Direct marketing activities.
  • Automated decision-making and profiling.
  • Processing based on legitimate interests, unless we have compelling reasons to continue processing.

6.5 Right to Data Portability

In some cases, you have the right to receive your personal information in a structured, commonly used, and machine-readable format and transmit that data to another controller without hindrance.


7. Cookies and Tracking Technologies

Curvmart uses cookies and similar tracking technologies to enhance your browsing experience, deliver personalized content, and track activity on the Platform.

7.1 Types of Cookies We Use

We use different types of cookies for various purposes:

  • Essential Cookies: Necessary for the basic operation of the Platform, such as logging into secure areas.
  • Performance Cookies: Collect information about how users interact with the Platform, allowing us to improve its performance.
  • Targeting Cookies: Used to deliver personalized ads based on your interests.

7.2 How to Manage Cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling cookies may affect your ability to use certain features of the Platform.

7.3 Third-Party Cookies

Third-party services, such as advertising partners, may also use cookies and similar technologies on our Platform. We do not control these third-party cookies, and their use is governed by the respective privacy policies of these third parties.


8. Security of Your Information

Curvmart takes the security of your personal information seriously. We implement appropriate technical and organizational measures to safeguard the data we collect and process.

8.1 Encryption and Safeguards

All personal data is encrypted during transmission using Secure Socket Layer (SSL) technology. Additionally, we store data in secure data centers protected by access controls, firewalls, and other advanced security technologies.

8.2 Breach Notification Protocol

In the unlikely event of a data breach, we will notify affected users and the relevant authorities within 72 hours, as required by applicable data protection laws.

8.3 Employee and Contractor Security Training

We ensure that our employees and contractors are regularly trained on data protection and security best practices. Access to personal data is limited to those who require it for their job functions.


9. International Data Transfers

Curvmart operates globally, and personal information may be transferred and stored outside your country of residence, including to countries that may not offer the same level of data protection as your home jurisdiction.

9.1 Transfers to Non-EU Countries

For users in the European Union (EU), we comply with the General Data Protection Regulation (GDPR) and ensure that any transfers of personal data outside the EU are made in accordance with the law. We rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs) or binding corporate rules, to ensure data protection.

9.2 Safeguards in International Transfers

We use encryption and other data security measures to protect your personal information during international transfers. Additionally, we require our third-party service providers to implement appropriate security protocols.


10. Children's Privacy

Curvmart is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will take immediate steps to delete it.

10.1 Special Provisions for Minors

If you are a minor but over the age of 13, you may use our Platform only with the consent of a parent or guardian. Parents who believe their child has provided personal information without consent should contact us to request deletion.


11. Marketing and Communication Preferences

We respect your right to control how we use your personal information for marketing purposes.

11.1 Direct Marketing

We may send you promotional emails, newsletters, or offers based on your interactions with the Platform. You will always have the option to opt-out of receiving marketing communications.

11.2 Opting Out of Marketing

You can unsubscribe from marketing emails by following the "unsubscribe" link in any marketing email or contacting our customer service team directly. Please note that even if you opt-out of marketing emails, you may still receive transactional or service-related messages.

11.3 Managing Your Preferences

You can update your communication preferences at any time by logging into your account settings or contacting our customer support team.


12. Third-Party Links and External Websites

Our Platform may contain links to third-party websites, including sellers' websites or social media platforms. These third-party sites have their own privacy policies, and we are not responsible for their practices.

12.1 Responsibility for Third-Party Content

Curvmart is not responsible for the privacy practices or the content of external websites. When you click on a link to a third-party site, you are subject to the terms and privacy policy of that site.

12.2 Interactions with External Sites

Your interactions with third-party services, such as social media sharing or payment gateways, are governed by the respective third-party privacy policies. We recommend reviewing these policies to understand how they handle your information.


13. Changes to This Privacy Policy

Curvmart reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.


14. How to Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us using the information below:

Email: cs@curvmart.com
Address: rahim nagar badli ki dhani jaipur rajasthan India 302031
Phone Number: 09928324097